TwograduatesfromCambridgeUniversityintheUnitedKingdomfoundthemselvesabouttograduateyetwithloanstopayoff.Thepairdecidedtobeginastrangeyear-longprojecttobattletheirdebt.
ThemenRossHarperandEdMoysesetupthesiteBuyMyFace.co.uk.lastOctoberasawaytogetridofthe$80000theysharedasstudentloans. Theideabehindtheprojectwastoearnmoneybysellingtheirfacesasadvertisingspaceeverydayforayear.Eachdaytheyadvertiseadifferentbusinessontheirsitebypaintingthebrand'slogoornameontheirfacesandincludingalinktothecompany’ssite.AftertheypainttheirfacesandpublishthemonthesiteHarperandMoysegoouttohighlypopulatedareassuchasmusicfestivalsandthemeparkstomaximizetheirfaces’exposure.
AtthistimeHarperandMoysehaveadvertisedtheirfacesforoverfourmonthswithoutskippingadayandthey'remorethanhalfwaytotheirgoal.ThoughtheyfirststartedchargingaminimumofaboutUSD$1.60 percompanythepriceshaverisenastheirpopularityincreased.Foradvertising spaceduringtheremainderofApriltheyrangebetweenUSD$250and$750.
TerriL.RittenburgassociateprofessorofmarketingattheUniversityofWyomingsaidshehadheardofpeopletattooing(纹身)logosonthemselvesbeforebutthisideaismuchbetter.Accordingtoheratfirsttheideawouldbenewandnovelandattractattentionbutsheisunsurehowlongitwouldlast.
AtleastfornowcompaniesthathaveboughtHarperandMoyse’sfaceshavewrittenpositivecommentsonthepair’swebsite.“Wehadathreepercentincreaseinwebsitetrafficontheverydayandfortwodaysmoreafterwards”saidanalcoholicbeveragecompany.
【小题1】WhichofthefollowingwasmostpossiblytakenfromthewebsiteBuyMyFace.co.uk.?