QixiFestivaltheChineseequivalentofValentine‘sDaythatfellyesterdaywasnotonlyadisappointmentforforgottenloversbutalsoforbusinessmenleftwithemptypockets．
Thecoldreceptionhaspromptedculturalexpertstoseriouslyworrythatthelovers‘festivalmarkedforgenerationssincetheHanDynasty（206BC-AD220），isdyingout．Somehaveevencalledforlegislationtomakethefestivalalegal―ChineseLovers‘Day‖whichfallsontheseventhdayoftheseventhmonthofthelunaryear．
Buttheeffectivenessofsuchameasureisindoubtalthougheffortstopreservetraditionalfestivalsdeservehighlypraise．
AgrowingnumberoftraditionalChinesefestivalssuchastheDragonBoatFestivalandMid-Autumn
FestivalsharethesamefateoftheQixiFestival．
Youngpeopleareshowinglessinterestintraditionalcultureassymbolizedbythesefestivals．Evenifalltraditionalfestivalsarefinallymadelegaltheriskofthembecomingpurelyformalizedcelebrationswithlittlemeaningisnotremoved．Iftheyoungergenerationfailstoidentifywiththeculturalsignificanceoftheseholidaysthereislittlethatcanbedone．
Whilecomplainingabouttraditionalfestivals‘fadingappealdecision-makersshouldreflectonculturalprotection．UndeniablyourcountryhasdoneabadjobofpreservingcultureandtraditionalfestivalscomparedtoneighbouringJapanandtheRepublicofKorea（ROK）．
The2500-year-oldDragonBoatFestivalfallsonthefifthdayofthefifthlunarmonth．ThetraditionalcustomsandceremoniesoftheoccasionwhichoriginatedinChinahavebeenbetterpreservedintheROK．
OnlyafewyearsagodidChinabegintorealizethesignificanceofpreservingintangible（无形的）culturalheritagewhentheROKplannedtoapplytotheUnitedNationsEducationalScientificandCulturalOrganizationtolistitsversionoftheDragonBoatFestivalasanimportantexampleofintangibleculture．
Concernaboutthetraditionalholidaysalsoremindspeopleofthegrowinginfluenceofforeignculturesasthecountryopenswidertotheoutsideworld．WithtraditionalfestivalsbecominglessimportantandimportssuchasChristmasandValentine‘sDaygainingwidespreadpopularitythepublicincludingcultu
